About

Zayde's is a brand deeply rooted in the personal journey of its founder, Josh Aronow, who was diagnosed with learning differences at a young age—including ADHD and a Language Processing Delay. These early challenges became the catalyst for a brand committed to transforming how society views learning differences, emphasizing that these very differences are what set individuals apart in extraordinary ways.

Zayde's mission is to raise awareness, provide valuable educational resources, and celebrate the unique strengths that come from navigating learning differences. 

Why Zayde’s?

This was Zayde, the person behind the name and the beginning of a tradition that still means everything to me.

Growing up, he took me to Michigan football games every Saturday. What started as a weekend tradition became some of my favorite memories and shaped a connection to college sports that has stayed with me ever since.

As I got older, I realized what made those Saturdays so meaningful went far beyond football. It was the people I shared them with, the places we returned to, the traditions we looked forward to, and the memories built along the way.

That feeling became the inspiration for Zayde’s. We create collegiate apparel that brings those details to life through hand-drawn artwork inspired by the history, landmarks, traditions, and culture surrounding each campus.

Zayde’s was also created to stand for something beyond apparel. A portion of our sales helps support campus resources for students with learning differences, helping more students feel understood, supported, and able to thrive.

What began with Saturdays spent with Zayde became a brand inspired by the traditions and memories that stay with us long after the game ends.